Back to Portfolio

Project Concept

Create a website for a small business that makes use of texture. This website should serve as a catalog and an introduction to the brand for the Kaitlyn Janine Designs Etsy store. This site is not an actual e-commerce site as all purchases are made on Etsy.
  • Photoshop
  • Fireworks
  • HTML 5
  • CSS 3
  • Javascript
  • jQuery
View the Prototype

Research

This site required research of competitors and of latest trends.

Target Audience

Potential customers of the Kaitlyn Janine Designs Etsy shop. These customers are likely women in their mid-20's to early 30's, those looking for gifts for new parents, and those undergoing cancer treatments.

Design Solution

This is actually for my own Etsy store. I had created business cards in another class with the teal chevron pattern that I started using as part of my identity and branding. I incorporated those colors and patterns, along with some fabric textures since my Etsy shop is mostly textiles.